Plain-English finance writing

Money,
written so it makes sense.

Practical guides on budgets, investing, mortgages, and the math behind it all. No jargon, no email gate — though there's a newsletter at the bottom if you want one.

Chapter 1. 131 articles · all free
131 articles

Why You're Still Clinging to That Losing Stock (And How to Finally Let Go)

Discover why loss aversion keeps you married to that dud stock, and learn practical strategies to break up gracefully and rebuild your portfolio.

The Monthly Money Mirage: Why Your Spending Always Sneaks Up on You

Discover why your monthly spending always exceeds expectations, and learn the sneaky psychological tricks making your money vanish faster than planned.

The Silent Portfolio Killer: Why Your Fear of Losing Costs More Than Any Bad Stock Pick

Loss aversion quietly wrecks more portfolios than dodgy stock picks ever could—here's why your fear of losing is your costliest investment habit.

Why 92% of Financial Goals Crash and Burn Before Spring — and the Science of Making Yours Stick

Discover why most financial goals fizzle by March and the science-backed tricks to make yours actually stick beyond spring.

The Pay Rise Paradox: Why More Money Never Feels Like Enough

Got a pay rise but still skint? Discover why bigger pay packets rarely bring lasting satisfaction—and how to break the cycle for good.

The Money Paradox: Why Knowing Better Rarely Means Doing Better

We know we should save, budget and invest—so why don't we? Unpacking the frustrating gap between financial knowledge and actual behaviour.

Why You Think You're Brave With Money — Until You Lose Some

Discover why your fearless money mindset often crumbles at the first loss—and what your reaction to risk really reveals about you.

Same Numbers, Different Choices: How Framing Quietly Hijacks Your Money Decisions

Discover how identical financial facts can lead to wildly different choices—and learn to spot the framing tricks quietly hijacking your money decisions.

Complexity Is a Feature — Just Not One That Works For You

Discover why complexity in software, systems and business isn't a bug but a deliberate feature—one designed to benefit everyone except you.

Why Your Wallet Doesn't Care About Your New Year's Resolutions

Your bank balance ignores calendars and vision boards alike—here's why January promises fail and what actually shifts your finances for good.

Knowing Isn't Doing: Why Financial Literacy Won't Fix Your Money Habits

You know you should save more, yet somehow don't—here's why financial literacy alone won't fix your money habits, and what actually will.

Big Salary, Small Fortune: Why Earning a Lot Doesn't Make You Rich

Earning a fat pay cheque doesn't mean you're wealthy—discover why high earners often stay broke and how to actually build lasting fortune.

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