Plain-English finance writing

Money,
written so it makes sense.

Practical guides on budgets, investing, mortgages, and the math behind it all. No jargon, no email gate — though there's a newsletter at the bottom if you want one.

Chapter 1. 131 articles · all free
131 articles

The Great Wallet Delusion: Why Your Spending Estimates Are Wildly Wrong

Think you know where your money goes? Discover why your spending estimates are hilariously off and how to finally get an honest grip on your wallet.

The Pay Rise Paradox: Why That Fatter Payslip Stops Feeling Fat So Fast

Discover why your shiny new pay rise loses its sparkle within months, and how hedonic adaptation quietly pockets every extra penny.

Why Future You Is a Financial Genius (and Present You Keeps Blowing the Rent)

Future You budgets like a boss; Present You just bought artisanal candles. Here's why your brain sabotages your bank account—and how to outsmart it.

Why We Bet on Best-Case Financial Scenarios (and How to Break the Habit)

Discover why our brains cling to rose-tinted financial forecasts, and learn practical ways to plan for reality without killing your optimism.

Keeping Up With the Joneses Is Quietly Wrecking Your Finances

Chasing the Joneses? Discover how status spending silently drains your savings—and the simple mindset shifts to reclaim your financial freedom.

Why We Cling to Losing Stocks (and How Our Brains Betray Us)

Discover why our brains stubbornly hold onto losing stocks, and learn how loss aversion sabotages smart investing decisions before it costs you more.

The 90-Day Cliff: Why Your Financial Goals Keep Falling Off It (And What the Science Says)

Most financial goals nosedive at the 90-day mark—here's the science behind the cliff and how to keep your money resolutions from plummeting.

The Pay Rise Paradox: Why More Money Never Quite Feels Like Enough

Got a pay rise but still skint by payday? Discover why more money rarely feels like enough—and how to break the cycle of lifestyle inflation.

Why We'll Haggle Over Netflix but Sleepwalk Into a Poorer Retirement

We'll spend hours dodging a Netflix price hike, yet shrug at pension fees quietly costing us thousands—here's why our brains betray our retirement.

Boring Beats Brilliant: Why Simple Money Habits Quietly Crush Clever Ones

Forget the flashy financial hacks—here's why dull, consistent money habits quietly outperform clever strategies every single time.

The Money Trap: Why Knowing Better Rarely Means Doing Better

Discover why financial knowledge rarely translates to smart money habits—and how to finally close the gap between knowing better and doing better.

Complexity Is a Feature — Just Not for You

Why complexity thrills the architects who build it but baffles everyone else — and how to tell when it's a feature, a flex, or a fault.

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