Plain-English finance writing

Money,
written so it makes sense.

Practical guides on budgets, investing, mortgages, and the math behind it all. No jargon, no email gate — though there's a newsletter at the bottom if you want one.

Chapter 1. 131 articles · all free
131 articles

The Mirror Test: Why You Only Read Financial News That Agrees With You

Discover why we cherry-pick financial news that flatters our portfolios—and how this costly mirror habit quietly sabotages smarter investment decisions.

Knowing Isn't Doing: Why Financial Literacy Won't Fix Your Money Habits

Knowing what to do with your money is easy; actually doing it is the hard part. Here's why financial literacy alone won't fix your habits.

Earning a Fortune, Owning Nothing: Why High Salaries Rarely Make You Rich

Discover why six-figure salaries often leave you skint, and what actually separates high earners from the genuinely wealthy.

Big Salary, Empty Bank Account: Why Earning a Fortune Doesn't Make You Rich

Earning six figures but skint by payday? Discover why a big salary doesn't equal real wealth—and what actually builds it.

Why Your Brain Treats £100 Differently Depending on Where It Came From

Discover why your brain values a £100 bonus differently from £100 you've earned—and how this mental quirk could be quietly sabotaging your finances.

Why Every Project Runs Late, Over Budget, and Slightly Off the Rails

Discover why every project drifts late, blows its budget, and veers off course—plus the universal truths that make chaos almost comfortingly inevitable.

The Exponential Blind Spot: Why Your Brain Can't Handle Compound Growth

Discover why our brains struggle to grasp exponential growth, and how this blind spot quietly sabotages decisions about money, time, and the future.

The 20-Year Truth Bomb: What DALBAR Reveals About Why Investors Are Their Own Worst Enemy

Two decades of DALBAR data exposes the awkward truth: investors consistently underperform their own funds, and the culprit is staring back in the mirror.

Why Your Savings Goal Is Probably a Random Number in Disguise

Most savings targets aren't strategy—they're guesswork dressed up in decimal points. Here's how to pick a number that actually means something.

Dashboards Tell You the House Is on Fire — But Not Where to Find the Hose

Dashboards are great at spotting the smoke, but useless when you need the hose — here's how to turn alerts into action before everything burns.

The Great Money Mirage: Why Your Budget Lies to You

Your budget looks honest, but it's hiding sneaky truths about your spending—here's why the numbers deceive you and how to spot the mirage.

The Watching Effect: How Tracking Expenses Quietly Rewires Your Spending

Discover how simply tracking your expenses can quietly reshape your spending habits—no budgets, no guilt, just the subtle power of paying attention.

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